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Listen: Holidays are over, and we\\'ve landed in 2007. Now, it\\'s clip to see if you\\'re genuinely preconditioned for this year\\'s even rougher and tougher Google AdWords theatre of war.

If you can answer 8/10 of the following questions correctly, you\\'re expected organized. If you can\\'t, you\\'re in all probability active to be eaten for repast by the more than clued-up AdWords PPC sharks this year.

Answers are at the bottom of the folio. No peeking, OK?

1. Google AdWords allows the later phrases in ad text;

a. \\'Click Here\\'

b. \\'Start Here\\'

c. \\'Look Here\\'

2. True or False? Google allows you to have a popup ad on your landing page.

a. True

b. False

c. It depends

3. You should perfect your Google PPC ads for;

a. CTR (Click Through Rate)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Entertainment value

4. Mentioning the asking price of your goods or resource in your ad deed is;

a. Recommended by Google

b. Not recommended by Google

c. Mandatory in indisputable categories

5. Using your site\\'s Home folio as a platform leaf for your Google ads is a;

a. Good idea

b. Bad idea

c. Very, highly bad idea

6. What\\'s a established potent way of ensuring your ad is displayed, when someone searches for your competitor\\'s products?

a. Bid on keywords that are your competitor\\'s tear to pieces cross or products

b. Use Dynamic Keyword Insertion

c. There is no legitimate way to do this

7. Which of these should you balance the chief weaknesses in the number of today\\'s Google ad campaigns?

a. Overbidding

b. Insufficient group of keywords to unique Google PPC ads

c. Weak headlines

8. The #1 job in Google PPC grades can oft be a insolvent lodge to aim for because;

a. It generates high traffic, but crappy results when the potentiality hits your platform page

b. It\\'s oftentimes an unfeasible function to achieve, as big advertisers have verified a strangle-hold on that position

c. It removes the beneficial \\'pre-qualification\\' drive performed by higher posting competitors\\' ads

d. All of the above

9. Which of the subsequent spoken communication has research tested to be the furthermost important at profit-maximizing a emblematic Google ad\\'s CTR?

a. \\'More\\'

b. \\'Why\\'

c. \\'Killer\\'

d. \\'How\\'

10. Having a activity keyword in your ad\\'s demonstration URL is proven to;

a. Increase your Google ad\\'s Quality Score

b. Decrease your Google ad\\'s Quality Score

c. Have no event on your Google ad\\'s Quality Score

ANSWERS

1. B. \\'Start here\\' is allowed (the other two aren\\'t).

2. B. False. According to Google, \\'We do not let links to platform pages that create pop-ups when users come in or confer on your platform leaf. We view a pop-up to be any window, heedless of content, that opens in insert to the first windowpane.\\' (Yes, I do recognise within are distance on all sides this - but we\\'re not going to cooperate almost \\'black-hat\\' stuff present).

3. C. Optimize for both CTR and ROI. Why? Achieving a glorious CTR near wads of low-quality collection that doesn\\'t convert, is irrational. But besides isn\\'t having a broad ROI and one and only one click a day a gamble away of clip too? Solution; perfect for the perfectly mix of both.

4. A. Recommended by Google

5. C. Don\\'t even think roughly speaking it. Chances are your Home leaf does not have the plain happy essential to somebody economically as a platform leaf for your Google ads. Create a trim leaf for respectively ad type alternatively. Don\\'t have one? Switch your ads off...and get one!

6. A. Bid on keywords that are your competitor\\'s heap scorn on moniker or products

7. B. If your ad written account matches the keywords exactly, change for a large boost in your Click-Through-Rate (CTR)! Keywords should always be built-in in your ad. If the distinct keywords appearance up in your ads, they get highlighted in bold. In particular, try together with the particular keyword(s) in the ad\\'s head.

8. D. All of the preceding.

9. C. Believe it or not, the word, \\'killer\\' is evidenced to be a actual attention-getter in Google ads. Why? Who knows - but it building complex.

10. A. Having the search keyword in your ad\\'s show URL is evidenced to tender your ad a in good health configuration tonic - for free!

Did you pass? If you did, powerfully done! For the have a break of us, here\\'s the bottom line:

If you impoverishment to go round decorous Google\\'s 2007 Least Likely to Succeed, maybe it\\'s event to copse up on your Google AdWords skills. What are you ready and waiting for?